Vera Solutions was founded with a simple but urgent mission: to combat climate change by restoring ecosystems and capturing carbon where it matters most in the soil. From its beginnings, the company recognized that sustainable practices like biochar production, afforestation, and soil carbon management could not only help reverse environmental damage but also create economic opportunities for communities worldwide. By merging cutting-edge science with grassroots environmental action, Vera Solutions set out to build scalable, transparent solutions for organizations, governments, and landowners striving to meet their sustainability goals. A cornerstone of this mission has been the generation of ex-ante carbon credits through afforestation projects forward-looking credits that give manufacturers a reliable path to meet net-zero targets before emissions spiral beyond control.

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At its core, Vera Solutions is driven by a philosophy of environmental philanthropy. The company reinvests resources into local reforestation projects, educational outreach, and community-based carbon farming initiatives. Its ex-ante credits have already enabled a growing number of manufacturers to proactively lock in their sustainability commitments, turning climate responsibility into tangible action. Every tree planted, every hectare restored, and every ton of carbon locked in the soil is part of a broader vision: empowering people and industries alike to take part in a carbon-neutral future. Vera Solutions believes that environmental responsibility isn’t just a service it’s a movement that requires innovation, accountability, and a shared commitment to the planet.

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Founder & CEO - Linden Moss
Marcus D. Fletcher established Vera Solutions after spending a decade working in international development and climate finance. Witnessing firsthand how vulnerable communities bore the brunt of deforestation and climate volatility, he envisioned a company that could bridge high-level carbon markets with grassroots ecological restoration. Marcus continues to lead Vera Solutions with a focus on innovation, transparency, and measurable climate impact.

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Head of Research & Development - Sarah Cornell
A soil scientist with over 7 years of experience in carbon sequestration research, directs Vera Solutions’ R&D division. She leads a multidisciplinary team advancing biochar applications, remote-sensing monitoring tools, and regenerative agriculture models. Her research ensures that Vera’s solutions remain scientifically rigorous while being practical and scalable for real-world adoption.

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Chief Financial Officer - Daniel Moreno
With a background in green investment funds and corporate finance, Daniel Moreno oversees Vera Solutions’ financial strategy and philanthropic initiatives. His expertise ensures that every dollar invested delivers maximum ecological return while maintaining financial sustainability. Daniel is particularly passionate about designing carbon credit models that are both profitable and equitable for local landowners.